In a world of instant gratification, double tapping, and asking Siri for the answers to your burning questions, the concept of an annual performance review is pretty much as “over” as MySpace. Would you wait a calendar year before telling your surgeon they botched a recent procedure? Or a year to complain about bad service in a restaurant? Of course not.

And yet, the most common complaint I hear from entrepreneurs is that they just don’t have time for performance reviews. Sigh…if only they could press the “like” button and move on. Create + Cultivate, an online platform for female entrepreneurs, asked me for advice on effective performance evaluations which you can read more about here.